Assessment Tool
Marketplace Seller Readiness Assessment India
Amazon and Flipkart have millions of seller accounts. This assessment identifies what separates the top-selling 5% from the rest — and what you specifically need to get there.
What this assessment measures
Evaluates product catalogue quality (A+ content, images, keywords), pricing competitiveness, fulfilment strategy (FBA vs MFN), advertising capability (PPC, Sponsored Brands), account health metrics, and category compliance (GST invoice, BIS/ISI certifications).
Why it matters
Most Indian marketplace sellers earn minimal revenue because they lack A+ content, have not set up FBA, or are not running advertising. The top 5% of sellers use all three systematically.
The 6 dimensions we assess
- 1.Catalogue quality — A+ content, professional images, keyword-optimised titles
- 2.Pricing strategy — competitive pricing model with sustainable margins after fees
- 3.Fulfilment — FBA (Fulfilled by Amazon) or FBA+MFN hybrid approach
- 4.Advertising — Sponsored Products, Sponsored Brands, and ACOS targets
- 5.Account health — seller rating, policy compliance, return rate management
- 6.Category compliance — GST invoice, BIS/ISI, FSSAI as required by category
What your score means
75–100
Marketplace ready
Your catalogue and systems are marketplace-ready. Scale through advertising and catalogue expansion.
50–74
Partial readiness
Catalogue or advertising gaps are limiting sales velocity. Specific improvements identified.
0–49
Pre-launch preparation needed
Multiple catalogue, compliance, or fulfilment gaps exist before marketplace listing will generate meaningful sales.
What happens next
IBEAN's Fractional CMO designs your marketplace strategy — catalogue content, FBA setup, advertising structure, and account health monitoring — as a 90-day launch programme.
Related assessments
Frequently asked questions
Additional questions? Contact the advisory team
Ready to assess your Digital Commerce?
IBEAN's Marketplace Seller Readiness Assessment India identifies your current position, gaps, and the highest-leverage actions to improve. Fixed-fee diagnostic. No commitment beyond that.