Marketplace Seller Readiness India.
Know exactly where you stand.

A+ content (Amazon) or Enhanced Brand Content is rich product page content with high-quality images, comparison tables, brand story sections, and enhanced descriptions that replace the standard text-only product description. A+ content typically increases conversion rates by 3–10% — meaning more visitors buy vs just browse. It also reduces return rates by providing better product information upfront. A+ content is available to brand-registered sellers on Amazon India. Flipkart has an equivalent called EBC (Enhanced Brand Content). Investment: ₹3,000–15,000 per ASIN for professional A+ content creation.

FBA (Fulfilled by Amazon): Amazon stores, packs, and ships your products from their fulfilment centres. Benefits: Prime badge (higher conversion), Amazon handles customer service and returns, faster delivery. Cost: storage fee + fulfilment fee (weight-based). Best for: fast-moving products with stable demand, non-perishable items, products where Prime eligibility significantly improves conversion. MFN (Merchant Fulfilled Network): you ship directly to customers. Best for: slow-moving or seasonal products (avoid storage fees), large/heavy items where Amazon FBA charges are disproportionate, and perishable items. Most successful sellers use a hybrid approach: FBA for top-selling SKUs, MFN for slow movers.

ACOS (Advertising Cost of Sale) = Advertising spend ÷ Advertising revenue × 100. A lower ACOS means more revenue per rupee of advertising spend. Target ACOS depends on your gross margin: if your gross margin is 40%, an ACOS below 20–25% means advertising is profitable; above 40% ACOS means advertising is eroding margin. For new product launches, a higher ACOS (30–50%) is acceptable to gain visibility and reviews — then reduce ACOS as organic rank improves. Track TACOS (Total ACOS = Advertising spend ÷ Total revenue) for a true picture of advertising efficiency including organic sales driven by advertising.

Category-specific compliance for Amazon India: Electronics and electrical — BIS (Bureau of Indian Standards) mandatory for most consumer electronics under compulsory registration scheme; Food and supplements — FSSAI licence mandatory; Toys — BIS IS 9873 certification; Helmets — BIS IS 4151; Cosmetics — CDSCO registration for certain categories; Ayurveda/herbal — AYUSH licence; Baby products — BIS IS 16076. All products: GST registration mandatory to generate compliant tax invoices. Amazon routinely suspends listings for non-compliance — verify category requirements before investing in inventory and catalogue.